Institutional investors screen and evaluate hundreds of opportunities to arrive at a handful that fit their criteria and investment mandates. This is the first major hurdle to overcome. The professionals at Impact Capital Group have been on the “buy-side” and know what makes a capital raise candidate stand out from the crowd.
Institutional investors review numerous opportunities every year. However, they typically evaluate (meet management and pursue) only about 10% of all the opportunities they see. Of these, they consummate only about 10% of the opportunities evaluated, or about 1% of all the opportunities they see.
So, if you are raising capital, and you wish to have several excellent offers, then you need to start by identifying and targeting hundreds of financial and strategic potential investors. You will also need to support due diligence investigations of your business (Q&A, meetings, etc.) with interested parties.